Viral Marketing De-Constructed: What does ‘going viral’ mean and how does it matter for your brand?
Viral Marketing is not what they tell you it is. It is hardly marketing actually. In this article we take a closer look into the subject of going viral and its implications for your brand. Do you actually benefit from a viral campaign?
Can Real Beauty Sketches Parody Sell Men’s Clothing?
So the Dove Real Beauty Sketches campaign spewed up dozens of parody videos across the internet. I had a chance to go through them because yeah, that’s my entertainment. While the original campaign didn’t get a thumbs up from the critics worldwide and feminists panned the whole idea by rejecting the “You are more beautiful […]