Do we deal with Mario, Peach or Bowser? – A Gamification User Type Study
Like in every user-centred design process, the most important thing to start with is getting to know who you are designing for. This can be even more relevant in gamification than in other disciplines, because gamification addresses the user’s motivation and tries to activate him for a special purpose. The result is simple: If your […]
Social Gamification 101 – Lessons from Marvel: Avengers Alliance
Our learnings from Marvel’s strategy on social media and films. We played the Marvel: Avengers Alliance game on facebook for some time and got really engaged in it. So we decided to break it down for you.