It goes without saying that brands available today have to devise the best social media strategies to keep up with the ever growing market. We also know that a comprehensive and suitable social media strategy does not sprawl up overnight. A lot of brainstorming and self identification goes in for a brand to come up with the right of social media dos and don’ts for their organization. Let’s not forget that there is no short cut to this ..or is there?
Well there is a lot of debate around organic and inorganic social media practices. While some brands rely on the organic methods of gaining traffic, others prefer the latter for being easy and quick. But whether the inorganic ways really push your productivity, is still a mystery. Is Organic the way to go? But how long does one need to wait? Who wins in the ultimate showdown of organic Vs inorganic? What is the secret Talmud of Brand Marketing? We have tried to unfold some of the peels from this mystery to get you a better idea:
Gaining the right traffic: A lot of paid inorganic schemes have been doing the rounds in the industry that work on the principle, ‘the more, the merrier’. Well this sounds fancy, I mean getting 10,000 likes in a day for just a few bucks? Seeing such a colossal number of followers more people will throb your website, getting you maximum results? Well it’s all not so easy as it looks. I mean if you’re building a community of business, all your targeted efforts should also hit the real people, so they could be ultimately converted into real leads.
The magic of good content: It rightly goes that it’s not the product that sell, but the content that markets it. In this age of content overload, people are really looking for some good quality content and newer, unique ideas that sets you apart from the rest. Organic content is likely to get you a higher rank in the search engine result page (SERP), optimal and reliable users, lasting customer ties, all that without burning a hole in your pocket. On the other hand, the inorganic content services such as PPC, CPA and CPC, ensure your instant consumer traffic, booming your visibility but all of that could be risky and short-lived. A solution could be planning your organic content meticulously and optimizing your website to cater your content to a larger audience.
Humanizing effort does pay off: While building on new customers and sustaining the old ones, just remember, they’re all humans and so you need to build some real relationships with them to strike a personal chord. Be open and honest about your organization, take them through a journey, make them grow with your organization and all of this is not possible through a blast of new customers, half of which wouldn’t pay any heed to your business.
Managing good reputation: A few recent examples are eye-openers in this competition. It’s astonishing to notice that a small company as SaveOnBrew.com has proudly amassed 30,000 followers in a span of 2 years through word of mouth advertising, content marketing and organic growth. Their guys claim to have grossed 100 organic likes in just a day by optimizing the power of thought-provoking images and unique blogs. On the flip side, companies gorging on the risky inorganic techniques like JC Penny have been shown the exit door by Google, a few years ago.
The power of continuing conversations: The ultimate challenge lies in sustaining what you attract. Engaging your audience with a lot of organic techniques such as surveys, feedbacks, suggestions, taking part in the conversations, backlinking your comments (genuine links of course!). All these efforts won’t go in vain when you target an audience, naturally attracted to your website. Choosing an outbound content or bot content here is rather risky and a strict-no no.
I hope that we’ve been able to clear off some smoke from this issue. However, still some techniques work for some organizations better than the rest. Instant or gradual, risky or reliable, organic or inorganic, ball of this social game is in your court!
A principled thought provoking article