Viral Marketing is not what they tell you it is. It is hardly marketing actually. In this article we take a closer look into the subject of going viral and its implications for your brand. Do you actually benefit from a viral campaign?

For years, great Social Media Consultants have tried hard to seek a formula to create self propagating, quick spreading campaigns which are commonly termed as ‘Viral’. Advertising geniuses (like the ones we recently witnessed) and digital gurus have given their shot to decipher the components of a great viral campaign. There has also been some

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