Viral Marketing is not what they tell you it is. It is hardly marketing actually. In this article we take a closer look into the subject of going viral and its implications for your brand. Do you actually benefit from a viral campaign?

So the Dove Real Beauty Sketches campaign spewed up dozens of parody videos across the internet. I had a chance to go through them because yeah, that’s my entertainment. While the original campaign didn’t get a thumbs up from the critics worldwide and feminists panned the whole idea by rejecting the “You are more beautiful

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