Music and Social Media, should have been a totally addictive combination. On the contrary, things in reality are quite different. The music focused social network, Myspace which was almost abandoned is making a comeback with new looks and new features. A $20 Million campaign looks forward to attract music lovers and musicians back to this once huge social network. Take a first look.

Viral Marketing is not what they tell you it is. It is hardly marketing actually. In this article we take a closer look into the subject of going viral and its implications for your brand. Do you actually benefit from a viral campaign?

So the Dove Real Beauty Sketches campaign spewed up dozens of parody videos across the internet. I had a chance to go through them because yeah, that’s my entertainment. While the original campaign didn’t get a thumbs up from the critics worldwide and feminists panned the whole idea by rejecting the “You are more beautiful

Read more…

For years, great Social Media Consultants have tried hard to seek a formula to create self propagating, quick spreading campaigns which are commonly termed as ‘Viral’. Advertising geniuses (like the ones we recently witnessed) and digital gurus have given their shot to decipher the components of a great viral campaign. There has also been some

Read more…

A long time ago, in a galaxy far far away… If Facebook is the City, Twitter is the Newspaper, YouTube is the multiplex then Pinterest is really the marketplace. For long there has been a flood of social networking sites and we have all been to them in our own time. The USP of a

Read more…