So, LinkedIn is now Microsoft. The tech community at silicon valley may have guessed it but the venture capitalists should have wanted it badly. Microsoft is like a grandpa who would not part with any of his money unless it is for charity. By paying for LinkedIn in cash, the veteran company has finally let

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As a brand communications consultant when I meet business owners, I usually come across two kinds of people. The first kind are those who are internet savvy and social media enthusiasts. They know a lot about Facebook, Twitter and Linkedin already. I like to listen to them because I find it worthwhile to learn from

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The FIFA World Cup 2014 is one of the biggest events on Earth. As its broadcast globally and attracts audience in large numbers, it’s a great chance for companies or organizations for introducing their product or services to large attentive audience. This type of publicity needs unique and advance planning as the big brands start

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Search Engine Optimization has too many if’s and buts for its own sake. Actually all the required activities for SEO have changed over the time. It has become a vague term that puts together a lot of concepts that need validation.

Funny that when on one hand these things happen more often, on the other hand we see hacking incidents growing faster than ever. This just tells us to invest more time in policies and proper implementing of them. Social Media is getting more troublesome than manageable.