Top 10 Reasons Why You Feel Hesitant About Social Media Marketing

Hesitation for social media

As a brand communications consultant when I meet business owners, I usually come across two kinds of people. The first kind are those who are internet savvy and social media enthusiasts. They know a lot about Facebook, Twitter and Linkedin already. I like to listen to them because I find it worthwhile to learn from […]

Head-Lines: The Gateway To Your Content

Typewriter heads

Solving the essential quest for a perfect Head-line and body-copy. What to do and what not to do in the ultra snobbish social media space. This article focuses on the criticality of good copy in attracting potential customers.

Psychic powers can help create better viral campaigns

For years, great Social Media Consultants have tried hard to seek a formula to create self propagating, quick spreading campaigns which are commonly termed as ‘Viral’. Advertising geniuses (like the ones we recently witnessed) and digital gurus have given their shot to decipher the components of a great viral campaign. There has also been some […]