May 26 2013 In: Social Content, Strategy, Viral Campaigns Posted By: Koustave B Tags: Advertising, Branding, Going Viral, PR, social media, Viral, Viral campaign, Viral Content, Viral Marketing Comments: 0 Viral Marketing De-Constructed: What does ‘going viral’ mean and how does it matter for your brand? Viral Marketing is not what they tell you it is. It is hardly marketing actually. In this article we take a closer look into the subject of going viral and its implications for your brand. Do you actually benefit from a viral campaign?