It is the world’s most favourite photo sharing app. It is owned by Facebook. It had a cool logo icon. There was no reason in the world to suddenly go for a change of icon and yet Instagram did it. The backlash level – becoming the joke of the town. Over the last week, I

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Your business can no longer tread on market volumes only. You need to have an image too. Branding is a complicated science now. There are both internal and external elements of it. However an entire branding exercise begins with the creation of your identity. In other words – your logo.