As a brand communications consultant when I meet business owners, I usually come across two kinds of people. The first kind are those who are internet savvy and social media enthusiasts. They know a lot about Facebook, Twitter and Linkedin already. I like to listen to them because I find it worthwhile to learn from

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Search Engine Optimization has too many if’s and buts for its own sake. Actually all the required activities for SEO have changed over the time. It has become a vague term that puts together a lot of concepts that need validation.