For The Sake of Forsaken Privacy

Privacy and Google's Policies

Privacy is becoming the fastest disappearing act in our times. Google’s new terms regarding shared endorsements tend to address the issue but is it enough?

Psychic powers can help create better viral campaigns

For years, great Social Media Consultants have tried hard to seek a formula to create self propagating, quick spreading campaigns which are commonly termed as ‘Viral’. Advertising geniuses (like the ones we recently witnessed) and digital gurus have given their shot to decipher the components of a great viral campaign. There has also been some […]

Creative agencies ought to be more careful: Here’s why?

Ford Figo's Infamous Ad

This sounds like a classic Greek story. Mighty ones brought down by a simple failure to foresee consequences. Ford Motors and it’s global creative agency JWT just bit the dust with release of unapproved ads that defy decency at all levels. Set aside all the PR apologies, it’s hard to believe such a mess-up from a brand […]