Viral Marketing is not what they tell you it is. It is hardly marketing actually. In this article we take a closer look into the subject of going viral and its implications for your brand. Do you actually benefit from a viral campaign?

The Google doodle on Mother’s day is an absolute fantastic ode to mothers out there and those who are using the search engine. In keeping with the Google tradition of commemorating special events with a creative doodle, they have come out with this actionable doodle. Much in sync with the style we have seen during

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So the Dove Real Beauty Sketches campaign spewed up dozens of parody videos across the internet. I had a chance to go through them because yeah, that’s my entertainment. While the original campaign didn’t get a thumbs up from the critics worldwide and feminists panned the whole idea by rejecting the “You are more beautiful

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For years, great Social Media Consultants have tried hard to seek a formula to create self propagating, quick spreading campaigns which are commonly termed as ‘Viral’. Advertising geniuses (like the ones we recently witnessed) and digital gurus have given their shot to decipher the components of a great viral campaign. There has also been some

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This sounds like a classic Greek story. Mighty ones brought down by a simple failure to foresee consequences. Ford Motors and it’s global creative agency JWT just bit the dust with release of unapproved ads that defy decency at all levels. Set aside all the PR apologies, it’s hard to believe such a mess-up from a brand

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A long time ago, in a galaxy far far away… If Facebook is the City, Twitter is the Newspaper, YouTube is the multiplex then Pinterest is really the marketplace. For long there has been a flood of social networking sites and we have all been to them in our own time. The USP of a

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While the new look of Pinterest got so much attention last week, there is still a lot of word flying around about the new analytics features that came along with the new look. With these upgrades  Pinterest proves it’s seriousness in the Social Media arena. It is noteworthy that Pinterest not only introduced cosmetic changes but

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