SEO: In ‘Search’ of an Awakening

Search Engine Optimization has too many if’s and buts for its own sake. Actually all the required activities for SEO have changed over the time. It has become a vague term that puts together a lot of concepts that need validation.

A Handy Guide to Design a Perfect Logo for your Tech Brand

Logo design

Your business can no longer tread on market volumes only. You need to have an image too. Branding is a complicated science now. There are both internal and external elements of it. However an entire branding exercise begins with the creation of your identity. In other words – your logo.

Psychic powers can help create better viral campaigns

For years, great Social Media Consultants have tried hard to seek a formula to create self propagating, quick spreading campaigns which are commonly termed as ‘Viral’. Advertising geniuses (like the ones we recently witnessed) and digital gurus have given their shot to decipher the components of a great viral campaign. There has also been some […]

Creative agencies ought to be more careful: Here’s why?

Ford Figo's Infamous Ad

This sounds like a classic Greek story. Mighty ones brought down by a simple failure to foresee consequences. Ford Motors and it’s global creative agency JWT just bit the dust with release of unapproved ads that defy decency at all levels. Set aside all the PR apologies, it’s hard to believe such a mess-up from a brand […]

Fooling around with the New Pinterest

pinterest

While the new look of Pinterest got so much attention last week, there is still a lot of word flying around about the new analytics features that came along with the new look. With these upgrades  Pinterest proves it’s seriousness in the Social Media arena. It is noteworthy that Pinterest not only introduced cosmetic changes but […]