Search Engine Optimization has too many if’s and buts for its own sake. Actually all the required activities for SEO have changed over the time. It has become a vague term that puts together a lot of concepts that need validation.

Your business can no longer tread on market volumes only. You need to have an image too. Branding is a complicated science now. There are both internal and external elements of it. However an entire branding exercise begins with the creation of your identity. In other words – your logo.

Viral Marketing is not what they tell you it is. It is hardly marketing actually. In this article we take a closer look into the subject of going viral and its implications for your brand. Do you actually benefit from a viral campaign?

For years, great Social Media Consultants have tried hard to seek a formula to create self propagating, quick spreading campaigns which are commonly termed as ‘Viral’. Advertising geniuses (like the ones we recently witnessed) and digital gurus have given their shot to decipher the components of a great viral campaign. There has also been some

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This sounds like a classic Greek story. Mighty ones brought down by a simple failure to foresee consequences. Ford Motors and it’s global creative agency JWT just bit the dust with release of unapproved ads that defy decency at all levels. Set aside all the PR apologies, it’s hard to believe such a mess-up from a brand

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A long time ago, in a galaxy far far away… If Facebook is the City, Twitter is the Newspaper, YouTube is the multiplex then Pinterest is really the marketplace. For long there has been a flood of social networking sites and we have all been to them in our own time. The USP of a

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While the new look of Pinterest got so much attention last week, there is still a lot of word flying around about the new analytics features that came along with the new look. With these upgrades  Pinterest proves it’s seriousness in the Social Media arena. It is noteworthy that Pinterest not only introduced cosmetic changes but

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