Takeaways From LinkedIn’s Acquisition By Microsoft

Microsoft acquired Linkedin

Besides being one of the biggest tech acquisitions as far as memory serves, this has been an incredibly silent one. In its classic hush hush way, Microsoft has once again paddled under the water while remaining calm over it.

When It Comes To Changing Logos, Don’t Be Like Instagram

Logo changes of Instagram

It is the world’s most favourite photo sharing app. It is owned by Facebook. It had a cool logo icon. There was no reason in the world to suddenly go for a change of icon and yet Instagram did it. The backlash level – becoming the joke of the town. Over the last week, I […]

Top 10 Reasons Why You Feel Hesitant About Social Media Marketing

Hesitation for social media

As a brand communications consultant when I meet business owners, I usually come across two kinds of people. The first kind are those who are internet savvy and social media enthusiasts. They know a lot about Facebook, Twitter and Linkedin already. I like to listen to them because I find it worthwhile to learn from […]

Why Doing A Great Crowdfunding Campaign Is An Art?

known crowdfunding websites

You’ve got an excellent business plan, however your bank lacks your vision. As traditional ways to receive funding and grants are laced with paperwork, risk mitigation issues and all over lack of trust, creative folks are coming up with new ways to raise bucks. Social market is changing more rapidly than financing market. Today the needs of entrepreneurs require to […]

Top Lessons From iPhone 6 Launch

Apple iPhone 6

Apple is not just a tech company which has revenue in billions but a name which has more relevance than Newton’s Apple in our times….Well, maybe not. Still, no one can deny the incredible flaunt value and charm of this brand. Now definitely Apple has become a synonym of people-expectation in technology sector but does it […]

Social Media Is Where Voters Are: Politics And The Internet

Political Campaign

Politics and social media As social media became an important part of our daily media consumption, it invariably became a budget element of political campaigns. The glaring example of importance of social media in politics is when congressmen debate on Youtube Town hall. Live streaming, podcasting, videocasting and all other usual tactics are a staple […]

Head-Lines: The Gateway To Your Content

Typewriter heads

Solving the essential quest for a perfect Head-line and body-copy. What to do and what not to do in the ultra snobbish social media space. This article focuses on the criticality of good copy in attracting potential customers.