So, LinkedIn is now Microsoft. The tech community at silicon valley may have guessed it but the venture capitalists should have wanted it badly. Microsoft is like a grandpa who would not part with any of his money unless it is for charity. By paying for LinkedIn in cash, the veteran company has finally let
Posts Categorized / Strategy
It is the world’s most favourite photo sharing app. It is owned by Facebook. It had a cool logo icon. There was no reason in the world to suddenly go for a change of icon and yet Instagram did it. The backlash level – becoming the joke of the town. Over the last week, I
As a brand communications consultant when I meet business owners, I usually come across two kinds of people. The first kind are those who are internet savvy and social media enthusiasts. They know a lot about Facebook, Twitter and Linkedin already. I like to listen to them because I find it worthwhile to learn from
You’ve got an excellent business plan, however your bank lacks your vision. As traditional ways to receive funding and grants are laced with paperwork, risk mitigation issues and all over lack of trust, creative folks are coming up with new ways to raise bucks. Social market is changing more rapidly than financing market. Today the needs of entrepreneurs require to
Apple is not just a tech company which has revenue in billions but a name which has more relevance than Newton’s Apple in our times….Well, maybe not. Still, no one can deny the incredible flaunt value and charm of this brand. Now definitely Apple has become a synonym of people-expectation in technology sector but does it
One Step toward social media enabled country Governments over the world have invariably moved towards technology adoption and India is no different. Although this article refers exclusively to Indian context yet the basic idea is to promote efficient implementation of digital media in public sector anywhere in the world. India being a developing country has
The FIFA World Cup 2014 is one of the biggest events on Earth. As its broadcast globally and attracts audience in large numbers, it’s a great chance for companies or organizations for introducing their product or services to large attentive audience. This type of publicity needs unique and advance planning as the big brands start
Politics and social media As social media became an important part of our daily media consumption, it invariably became a budget element of political campaigns. The glaring example of importance of social media in politics is when congressmen debate on Youtube Town hall. Live streaming, podcasting, videocasting and all other usual tactics are a staple
Although Sales and Marketing factions have such a common cause, yet no one recognises the other’s job. Read more about it in the excellent infographic published on Salesforce sent by Erin Gentry.
Solving the essential quest for a perfect Head-line and body-copy. What to do and what not to do in the ultra snobbish social media space. This article focuses on the criticality of good copy in attracting potential customers.