As a brand communications consultant when I meet business owners, I usually come across two kinds of people. The first kind are those who are internet savvy and social media enthusiasts. They know a lot about Facebook, Twitter and Linkedin already. I like to listen to them because I find it worthwhile to learn from

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The FIFA World Cup 2014 is one of the biggest events on Earth. As its broadcast globally and attracts audience in large numbers, it’s a great chance for companies or organizations for introducing their product or services to large attentive audience. This type of publicity needs unique and advance planning as the big brands start

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Hindu mythology has many interesting insights into the real world scenarios. It is amazing how the ancient rishis nailed it much before our times. The Social Network of Gods would have been the first perfect organizations that evolved and spread over thousands of years.