So, LinkedIn is now Microsoft. The tech community at silicon valley may have guessed it but the venture capitalists should have wanted it badly. Microsoft is like a grandpa who would not part with any of his money unless it is for charity. By paying for LinkedIn in cash, the veteran company has finally let

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It is the world’s most favourite photo sharing app. It is owned by Facebook. It had a cool logo icon. There was no reason in the world to suddenly go for a change of icon and yet Instagram did it. The backlash level – becoming the joke of the town. Over the last week, I

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We have reached a stage in our civilization where bad intentions are instantly materialized. Using social media websites to post abusive content about other people is a modern menace and it is also quite ‘in your face’ kind of menace. Cyber-bullying on Twitter and Facebook comes in all forms right from the teenage banters to

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As a brand communications consultant when I meet business owners, I usually come across two kinds of people. The first kind are those who are internet savvy and social media enthusiasts. They know a lot about Facebook, Twitter and Linkedin already. I like to listen to them because I find it worthwhile to learn from

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The FIFA World Cup 2014 is one of the biggest events on Earth. As its broadcast globally and attracts audience in large numbers, it’s a great chance for companies or organizations for introducing their product or services to large attentive audience. This type of publicity needs unique and advance planning as the big brands start

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Why Bitcoin seems nothing more than risky investment? Bitcoin is incredibly risky because it’s not endorsed by any government, commodity market or recognised as an asset. It has no genuine value in and of itself. Though Bitcoin has revolutionary potential, but will always be risky because it is an off- base technology whose creators are

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A long time ago, in a galaxy far far away… If Facebook is the City, Twitter is the Newspaper, YouTube is the multiplex then Pinterest is really the marketplace. For long there has been a flood of social networking sites and we have all been to them in our own time. The USP of a

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