We have reached a stage in our civilization where bad intentions are instantly materialized. Using social media websites to post abusive content about other people is a modern menace and it is also quite ‘in your face’ kind of menace. Cyber-bullying on Twitter and Facebook comes in all forms right from the teenage banters to

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As a brand communications consultant when I meet business owners, I usually come across two kinds of people. The first kind are those who are internet savvy and social media enthusiasts. They know a lot about Facebook, Twitter and Linkedin already. I like to listen to them because I find it worthwhile to learn from

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One Step toward social media enabled country Governments over the world have invariably moved towards technology adoption and India is no different. Although this article refers exclusively to Indian context yet the basic idea is to promote efficient implementation of digital media in public sector anywhere in the world. India being a developing country has

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Politics and social media As social media became an important part of our daily media consumption, it invariably became a budget element of political campaigns. The glaring example of importance of social media in politics is when congressmen debate on Youtube Town hall. Live streaming, podcasting, videocasting and all other usual tactics are a staple

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Part of the Social Media Engagement done by brands involve keeping the customers happy with their content and promotional schemes. Though, it doesn’t end there…

Hindu mythology has many interesting insights into the real world scenarios. It is amazing how the ancient rishis nailed it much before our times. The Social Network of Gods would have been the first perfect organizations that evolved and spread over thousands of years.

Funny that when on one hand these things happen more often, on the other hand we see hacking incidents growing faster than ever. This just tells us to invest more time in policies and proper implementing of them. Social Media is getting more troublesome than manageable.

This sounds like a classic Greek story. Mighty ones brought down by a simple failure to foresee consequences. Ford Motors and it’s global creative agency JWT just bit the dust with release of unapproved ads that defy decency at all levels. Set aside all the PR apologies, it’s hard to believe such a mess-up from a brand

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