So the Dove Real Beauty Sketches campaign spewed up dozens of parody videos across the internet. I had a chance to go through them because yeah, that’s my entertainment. While the original campaign didn’t get a thumbs up from the critics worldwide and feminists panned the whole idea by rejecting the “You are more beautiful

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For years, great Social Media Consultants have tried hard to seek a formula to create self propagating, quick spreading campaigns which are commonly termed as ‘Viral’. Advertising geniuses (like the ones we recently witnessed) and digital gurus have given their shot to decipher the components of a great viral campaign. There has also been some

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