We have reached a stage in our civilization where bad intentions are instantly materialized. Using social media websites to post abusive content about other people is a modern menace and it is also quite ‘in your face’ kind of menace. Cyber-bullying on Twitter and Facebook comes in all forms right from the teenage banters to

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As a brand communications consultant when I meet business owners, I usually come across two kinds of people. The first kind are those who are internet savvy and social media enthusiasts. They know a lot about Facebook, Twitter and Linkedin already. I like to listen to them because I find it worthwhile to learn from

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You’ve got an excellent business plan, however your bank lacks your vision. As traditional ways to receive funding and grants are laced with paperwork, risk mitigation issues and all over lack of trust, creative folks are coming up with new ways to raise bucks. Social market is changing more rapidly than financing market. Today the needs of entrepreneurs require to

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Politics and social media As social media became an important part of our daily media consumption, it invariably became a budget element of political campaigns. The glaring example of importance of social media in politics is when congressmen debate on Youtube Town hall. Live streaming, podcasting, videocasting and all other usual tactics are a staple

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Hindu mythology has many interesting insights into the real world scenarios. It is amazing how the ancient rishis nailed it much before our times. The Social Network of Gods would have been the first perfect organizations that evolved and spread over thousands of years.

Viral Marketing is not what they tell you it is. It is hardly marketing actually. In this article we take a closer look into the subject of going viral and its implications for your brand. Do you actually benefit from a viral campaign?