It is the world’s most favourite photo sharing app. It is owned by Facebook. It had a cool logo icon. There was no reason in the world to suddenly go for a change of icon and yet Instagram did it. The backlash level – becoming the joke of the town. Over the last week, I

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As a brand communications consultant when I meet business owners, I usually come across two kinds of people. The first kind are those who are internet savvy and social media enthusiasts. They know a lot about Facebook, Twitter and Linkedin already. I like to listen to them because I find it worthwhile to learn from

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Apple is not just a tech company which has revenue in billions but a name which has more relevance than Newton’s Apple in our times….Well, maybe not. Still, no one can deny the incredible flaunt value and charm of this brand. Now definitely Apple has become a synonym of people-expectation in technology sector but does it

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The FIFA World Cup 2014 is one of the biggest events on Earth. As its broadcast globally and attracts audience in large numbers, it’s a great chance for companies or organizations for introducing their product or services to large attentive audience. This type of publicity needs unique and advance planning as the big brands start

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Your business can no longer tread on market volumes only. You need to have an image too. Branding is a complicated science now. There are both internal and external elements of it. However an entire branding exercise begins with the creation of your identity. In other words – your logo.