As a brand communications consultant when I meet business owners, I usually come across two kinds of people. The first kind are those who are internet savvy and social media enthusiasts. They know a lot about Facebook, Twitter and Linkedin already. I like to listen to them because I find it worthwhile to learn from

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The FIFA World Cup 2014 is one of the biggest events on Earth. As its broadcast globally and attracts audience in large numbers, it’s a great chance for companies or organizations for introducing their product or services to large attentive audience. This type of publicity needs unique and advance planning as the big brands start

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