Do we deal with Mario, Peach or Bowser? – A Gamification User Type Study

Mario, peach, bowser gamification

Like in every user-centred design process, the most important thing to start with is getting to know who you are designing for. This can be even more relevant in gamification than in other disciplines, because gamification addresses the user’s motivation and tries to activate him for a special purpose. The result is simple: If your […]

Why Bitcoin Is More Risky Than You Think And Online Businesses Need An Ethical Compass

Internet and virtual currency

Why Bitcoin seems nothing more than risky investment? Bitcoin is incredibly risky because it’s not endorsed by any government, commodity market or recognised as an asset. It has no genuine value in and of itself. Though Bitcoin has revolutionary potential, but will always be risky because it is an off- base technology whose creators are […]

Google Celebrates Mother’s Day with Action Doodle

Google Doodle on Mother's Day

The Google doodle on Mother’s day is an absolute fantastic ode to mothers out there and those who are using the search engine. In keeping with the Google tradition of commemorating special events with a creative doodle, they have come out with this actionable doodle. Much in sync with the style we have seen during […]

Are you an Organic lover?

Organic Lover badge

It goes without saying that brands available today have to devise the best social media strategies to keep up with the ever growing market. We also know that a comprehensive and suitable social media strategy does not sprawl up overnight. A lot of brainstorming and self identification goes in for a brand to come up […]

Psychic powers can help create better viral campaigns

For years, great Social Media Consultants have tried hard to seek a formula to create self propagating, quick spreading campaigns which are commonly termed as ‘Viral’. Advertising geniuses (like the ones we recently witnessed) and digital gurus have given their shot to decipher the components of a great viral campaign. There has also been some […]