So, LinkedIn is now Microsoft. The tech community at silicon valley may have guessed it but the venture capitalists should have wanted it badly. Microsoft is like a grandpa who would not part with any of his money unless it is for charity. By paying for LinkedIn in cash, the veteran company has finally let

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It is the world’s most favourite photo sharing app. It is owned by Facebook. It had a cool logo icon. There was no reason in the world to suddenly go for a change of icon and yet Instagram did it. The backlash level – becoming the joke of the town. Over the last week, I

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We have reached a stage in our civilization where bad intentions are instantly materialized. Using social media websites to post abusive content about other people is a modern menace and it is also quite ‘in your face’ kind of menace. Cyber-bullying on Twitter and Facebook comes in all forms right from the teenage banters to

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Like in every user-centred design process, the most important thing to start with is getting to know who you are designing for. This can be even more relevant in gamification than in other disciplines, because gamification addresses the user’s motivation and tries to activate him for a special purpose. The result is simple: If your

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As a brand communications consultant when I meet business owners, I usually come across two kinds of people. The first kind are those who are internet savvy and social media enthusiasts. They know a lot about Facebook, Twitter and Linkedin already. I like to listen to them because I find it worthwhile to learn from

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You’ve got an excellent business plan, however your bank lacks your vision. As traditional ways to receive funding and grants are laced with paperwork, risk mitigation issues and all over lack of trust, creative folks are coming up with new ways to raise bucks. Social market is changing more rapidly than financing market. Today the needs of entrepreneurs require to

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Apple is not just a tech company which has revenue in billions but a name which has more relevance than Newton’s Apple in our times….Well, maybe not. Still, no one can deny the incredible flaunt value and charm of this brand. Now definitely Apple has become a synonym of people-expectation in technology sector but does it

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One Step toward social media enabled country Governments over the world have invariably moved towards technology adoption and India is no different. Although this article refers exclusively to Indian context yet the basic idea is to promote efficient implementation of digital media in public sector anywhere in the world. India being a developing country has

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